how many visitors to this particular page leave your website after being on this page? Note that bounce rate is rarely a useful metric on its own because it is very ambiguous. There is no universal definition of “good” or “bad” bounce rates. That said, your blog posts are likely examples of pages where you would want a low bounce rate. It's good if your visitors actually read your posts, but it's even better if they read AND keep clicking on your site, especially if your blog posts are designed as the first steps in a process of converting your visitors into prospects. You can combine your landing page data with other analytics metrics, such as customer journey maps and heatmap analytics to see the routes visitors took when their entry point was an article of blogging. What is the most likely landing page for visitors from traffic source X? It is difficult to make meaningful analyzes of landing
page data without also considering traffic sources. By combining these two elements, you could discover surprising information as described in these two examples:Example A: Visitors who were referred from a search engine are more likely to enter our website via the homepage, regardless of search terms. Perhaps we need to better optimize our most important sub-pages for differentiated keywords, so that visitors immediately find the specific service they employee email list are looking for. Example B: A recent initiative to share landing pages with deals directly through LinkedIn has really paid off. These landing pages work much better as entry points than any other web pages you have shared. Now make sure visitor engagement doesn't fall to the ground after they've been on those
landing pages. Note that both examples deal with pages that are the most common entry points, not necessarily the most popular (most visited) pages overall, although there is usually some sort of correlation. Are your localized pages working as expected? If you run a global website, one of the arguments for localizing your pages is to improve the chances of being found when people search for your company's services in their local language. If you have decided to devote resources to localizing your web content, it is obviously essential to assess whether this effort has been successful. One way to do this is to check how well localized pages perform as entry pages in their respective markets. By combining information about your visitors' geographic location