Profession" article mentioned above. This practice also has the benefit of keeping your URL short. Research suggests that websites with URLs between 50 and 60 characters rank better in Google's SERPs. Including small words like company employee list adds extraneous characters to your page's web address without offering more information. These words are so useless for web links that they are called “stop words”. Remove them from your URLs and you will boost your SEO. Metadata Metadata isn' t as well-known, but it's still important when it comes to SEO.
There are two main types of metadata: meta titles and meta descriptions . Both of these are indexed by Google and appear in search results. As mentioned earlier, your meta title is separate from your page title, although you can certainly use the same company employee list text for both. Meta descriptions are short snippets of text written for display in SERPs and appear directly below the meta title and URL. In the example above, you can see how the meta d escription explains what you'll find on the page if you choose to click on it. However, the text of this description is not on the page itself - it .
was specifically written to show searchers what the page is about. You can and should write a specific meta description for your web pages that includes company employee list your target keyword. Otherwise, Google will scrape your content to present it as a meta description, which might not give your potential readers a complete picture of what your content is about. This often ends up looking confusing or unprofessional, like in the example a meta.