At using social media than business as usual, allowing them to generate more buzz on social media and thus reach consumers, especially at launch. By Writing Article STRATEGY Feb 7, 2019 Why overexposing a brand can be a serious problem producing blindness in clients and consumers Some retail giants have entered into a crisis due to their excessive presence: they are everywhere and are no longer relevant to consumers Tags brand strategy marketing retail usa phone list later favorites 0 ads healthfestival.com Health Festival Salud Festival celebrates its 5th Anniversary, it is part of the most important birthday of advertising and health. One of the signs of popularity pointed out by some brands and that turned them into signs of what they were like and usa phone list role in relation to consumers was the omnipresence of their establishments in cities. When people arrived as tourists in some American cities a few years ago, especially New York, one of the things that caught our attention was the omnipresence of the Starbucks chain. You didn't have to go very far and walk many streets to stumble upon a coffee shop, even if you had left another one behind not long before.
Starbucks was then following a strategy of, so to speak, flooding the market, at least in its original market. It was present everywhere, as the immediate solution when a consumer needed a caffeine fix. And the strategy seemed to work for them. Starbucks was one of those recurring success stories of recent years, even with its history of overcoming it, after usa phone list to be able to return from the dead (or rather from a crisis) in a few years in which its founder had usa phone list control of the company. Little by little, it had become one of the most recognized brands and one of those that was associated more and more with the idea of having a coffee. But was that usa phone list brand presence such a good idea? If a few years ago Starbucks managed to make itself known and establish itself with certain values (those of a more European experience of drinking coffee, with high-quality coffee and with spaces such as cafeterias), its omnipresence ended up weighing down the values associated with it and its brand.
Consumers began to see it as a " basic " brand. It is difficult to translate that concept into a single word in Spanish, but it could be said that it is something completely opposite to what Starbucks had wanted to sell for years. It was not to be that cool brand, but one of the bunch and not especially prominent. A few years ago, Starbucks crossed the border usa phone list its competition was Dunkin Donuts and not a fancy coffee shop with a Parisian feel. With his overexposure he had diluted the brand and made it less attractive. Going after the consumer no longer worked . Starbucks wasn't the only company facing this problem. It is one of those that has also weighed down H&M usa phone list in recent years . The Swedish giant went from being Zara's number 1 enemy to wondering what it was doing with his life - with a warehouse full of unsold stock worth too many millions of euros - a few years ago. In part, his crisis was marked by excess. In the days of ecommerce, it had too many physical stores.