Some time now there has been a lot of discussion about the latest software updates from Apple and the consequences this has for advertisers on Facebook. We get a lot of questions from customers about this, which is why we use this article to explain what is going on and how you can respond to it. Privacy This update from Apple is all about protecting user privacy. A theme that doesn't suddenly play now. This has been going on for many years and will not disappear. Consider, for example, the rules regarding the management of customer data when the AVG/GDPR was introduced.
In short: online privacy is a hot topic. And more and more people are becoming aware of this. iOS 14.5 & macOS11 update What are these Apple updates in brief? As soon as you have things Singapore phone number list to updated your mobile or tablet to iOS 14.5, you will receive a notification that you must approve this when using apps that collect data about your behavior. The macOS11 update also does something similar to users of the Safari browser. This update therefore affects all companies with apps, but I will highlight Facebook in particular, because this has consequences for you as an advertiser.
See image below. The user must therefore consciously indicate that he is being followed by Facebook. As you can see, this notification is very different from the approval you give for cookie notifications, while it is basically exactly the same. But where everyone (or at least many people) accept the cookie notifications unquestioningly, this notification comes across much harder. Flurry Analytics has researched the opt-in rate among global users. The data shows that when a pop-up is shown, 24% of users click 'allow'. If you choose that Facebook is not allowed to track you, Facebook is more or less blind and you as an advertiser suffer a lot from that.
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